Marketisation is a concept in sociology that involves the introduction of market principles and mechanisms into traditionally non-market-based sectors. This blog post explains the definition, characteristics, and implications of marketisation, as well as its relevance in sociology. It discusses how marketisation leads to the commodification of services, competition among providers, emphasis on consumer choice, and profit orientation. It also explores the implications of marketisation, such as social inequality and privatization. Understanding marketisation is crucial for sociologists to analyze its impact on society and contribute to the development of more equitable approaches to service provision.