Behaviourism is a psychological and sociological theory that focuses on the study of human behavior and its relationship to the environment. This blog post explores the key principles of behaviourism, its applications in sociology, and critiques of the theory. It emphasizes the importance of observable behavior, environmental determinism, and stimulus-response associations in understanding human behavior. Discover how behaviourism contributes to the study of socialization, group dynamics, social learning, and deviance and crime. While behaviourism has its limitations and critiques, it continues to be a significant framework for understanding and analyzing human behavior in various sociological contexts.