Learn about the neoliberal view of identity in sociology and its emphasis on individualism, self-reliance, and market-driven forces. Explore the concept of neoliberalism and its impact on shaping one's sense of self. Understand the critiques of the neoliberal view of identity and the complexities of identity formation. Gain a more comprehensive understanding of identity by considering the interplay between individual agency and broader social contexts. Discover alternative perspectives on identity that take into account social, cultural, and historical influences.