In the field of sociology, the concept of the neoliberal view of family has gained significant attention and debate in recent years. This article outlines and explains the key aspects of the neoliberal view of family, including individualism, marketization of family life, gender roles, privatization of welfare, and its impact on social inequality. Critics argue that this perspective overlooks structural factors and exacerbates social inequality. Alternative approaches, such as the feminist view of family or the social investment perspective, offer different frameworks for understanding and addressing the challenges faced by families in contemporary society.