Underconsumption is a significant concept in sociological and economic discourse, highlighting the structural, cultural, and institutional factors that lead to a persistent gap between aggregate production capacities and actual consumer demand. While often associated with economic theories, underconsumption also intersects…
Introduction Consumer society is a term that describes a social system in which consumption becomes a central element of individuals’ identity, culture, and societal structures. In modern societies, the act of consuming goes beyond fulfilling basic needs—it becomes a way…
Zygmunt Bauman, a prominent sociologist of the late 20th and early 21st century, fundamentally reshaped our understanding of social life by focusing on the changing dynamics of modernity. His concepts of “liquid modernity” and “liquid fear” have become integral to…
