The recent upsurge in anti-tourist sentiment in media articles can be understood through the lens of neoliberalism and its influence on corporate media. Several sociological theories and concepts can help elucidate why a neoliberal corporate media would promote such narratives.

Neoliberalism and Corporate Media

Neoliberalism, characterized by market-driven policies, deregulation, and privatization, significantly influences the corporate media landscape. Neoliberal corporate media operate primarily under profit motives, often aligning their content with the interests of corporate sponsors and advertisers. This alignment can shape media narratives in several ways: