Emergent Norm Theory, Agency, and Post-Pandemic Society

A person receiving an injection

Emergent Norm Theory, introduced by Ralph Turner and Lewis Killian in their seminal work "Collective Behavior" (1957), offers a compelling framework for understanding the dynamics of collective behavior, especially in situations characterized by ambiguity and uncertainty. The theory posits that in times of crisis, when established norms and guidelines are insufficient or absent, new norms emerge through collective consensus and individual interactions. This essay explores the applicability and relevance of Emergent Norm Theory in the context of the post-pandemic society, examining how new social norms have developed in response to the COVID-19 pandemic, the mechanisms through which these norms have been established, and their implications for future societal behavior.

The Foundations of Emergent Norm Theory

Emergent Norm Theory suggests that collective behavior in groups is guided by new norms that arise in response to situational demands. Unlike traditional norms, which are long-standing and widely accepted, emergent norms are temporary, situational, and often arise spontaneously. This process involves a few key steps:

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Educational Credentials

A females university graduate holding her credentials to the camera

Educational credentials play a crucial role in modern society, functioning as significant markers of individual competence, social status, and economic potential. Sociologically, they can be understood as a key component in the processes of social stratification, mobility, and inequality. This essay outlines and explains the concept of educational credentials, exploring their historical development, theoretical underpinnings, and contemporary implications.

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