Market Research: A Sociological Perspective
Introduction to Market Research Market research, commonly viewed as a business tool, also holds substantial sociological value. Sociologists explore market research to understand…
Read NowMarket Research: A Sociological Perspective
Material Culture
Material culture encompasses the tangible aspects of human life, encompassing the physical objects, resources, and spaces that people use to define their societies…
Digital Collectivism: An Introductory Guide
Introduction The concept of digital collectivism has emerged as a defining feature of the digital era, capturing the potential of technology to reshape…
Matriarchy
Introduction to Matriarchy The concept of matriarchy has fascinated sociologists, anthropologists, and historians alike. As an alternative social structure to patriarchy, matriarchy has…
What is National Character?
Introduction The concept of “national character” is one of the most intriguing yet controversial topics in sociology. It attempts to identify the common…
Medicalization: An Explanation
Introduction to Medicalization Medicalization refers to the process by which human conditions and problems come to be defined and treated as medical issues.…
Methodological Pluralism
Introduction to Methodological Pluralism Methodological pluralism is a key concept in the field of sociology, advocating for the use of multiple research methods…
What are Metanarratives?
Metanarratives, often referred to as “grand narratives” or “master narratives,” are overarching stories, ideologies, or frameworks that societies use to make sense of…
Methodological Artefacts
In the study of sociology, the process of research and the development of theory are fundamental in constructing knowledge about social life, behaviors,…
Feminist Methodology
Introduction to Feminist Methodology Feminist methodology refers to a range of research methods and theoretical approaches in sociology and other social sciences that…
