Easy Sociology

Easy Sociology

Easy Sociology is your go-to resource for clear, accessible, and expert sociological insights. With a foundation built on advanced sociological expertise and a commitment to making complex concepts understandable, Easy Sociology offers high-quality content tailored for students, educators, and enthusiasts. Trusted by readers worldwide, Easy Sociology bridges the gap between academic research and everyday understanding, providing reliable resources for exploring the social world.

Anti-Tourist Narratives

black and white shot of a pothole filled with water and reflecting an aeroplane in the sky

The recent upsurge in anti-tourist sentiment in media articles can be understood through the lens of neoliberalism and its influence on corporate media. Several sociological theories and concepts can help elucidate why a neoliberal corporate media would promote such narratives.

Neoliberalism and Corporate Media

Neoliberalism, characterized by market-driven policies, deregulation, and privatization, significantly influences the corporate media landscape. Neoliberal corporate media operate primarily under profit motives, often aligning their content with the interests of corporate sponsors and advertisers. This alignment can shape media narratives in several ways:

Universities & The Financial Crisis

A student stood in front of a wall hiding behind a pile of books

The financial crisis currently threatening the stability of universities in England can be traced back to the neoliberal restructuring of higher education. This model has systematically transformed higher education into a competitive market, driven by economic imperatives rather than educational values. The repercussions of this shift are multifaceted, affecting funding mechanisms, institutional priorities, student demographics, and broader societal expectations.

Marketization and Funding Mechanisms

The neoliberal transformation of higher education has primarily involved the marketization of universities. This shift was marked by the introduction of tuition fees and the significant reduction of state funding. Universities, now operating in a competitive market, have been forced to generate their own income, primarily through student fees and private investments. This dependency on tuition fees has pushed institutions to adopt business-like models, prioritizing revenue generation over academic quality.

The introduction of tuition fees in 1998 and their subsequent increase has fundamentally altered the funding landscape of higher education. The cap on fees, which has remained relatively stagnant in the face of rising inflation, has not provided universities with sufficient resources to cover the escalating costs of operation. Consequently, institutions have had to seek alternative revenue streams, most notably through the recruitment of

×